Connected is how advertising should be.

 
Connecting with customers is difficult. With thousands of different interests, passions, and personalities, finding the right approach for each one is a tall order. And if your audience insights are based on fragmented inventory and channels, you're wasting media spend trying to guess what they want. To effectively click with customers, you need to connect the dots internally. When you unite data, marketing, and advertising, campaigns move beyond one-off exposures to lasting experiences.
 
Forrester
 
Adobe is a Leader in the 2017 Forrester Wave?: Omnichannel Demand-Side Platforms.
 

To connect with customers, connect your strategy.

Consumers have more choices than ever. This means that the path to every purchase is far from linear — and that makes it harder for you to differentiate your brand and engage your audience through efficient advertising. Accomplishing those goals requires a stellar advertising strategy. One that holds your advertising accountable. One that’s focused on people first. And one that helps you integrate data, media channels, and creative direction. Then, your advertising will be connected with your marketing. And your customers will love it.
 
Connect audience data.
 
Connect audience data.
Take control of your audience data to activate your advertising for greater return on ad spend. Use deep audience insights to drive greater conversion through smarter, more strategic media planning and buying decisions.
 
Connect all media channels.
 
Connect all media channels.
Deploy comprehensive ad strategies across TV, search, display, digital video, and social — all from a single platform. Truly cross-channel media planning gives you more control over audience reach and exposure frequency.
 
Connect creative with media.
 
Connect creative with media.
Create and deliver personalized ad experiences more efficiently in the media planning and buying process. Collaborate, make quick edits, and share creative assets so you can deploy personalized ads across media channels — all at scale.
 

Step back and see the whole advertising picture

Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your advertising technology search.

How top brands are succeeding with programmatic advertising.

Heineken

Results that raise a glass.

Learn how Heineken uses programmatic video to engage customers and activate their global video advertising.

Advertising is always changing. Here's how to keep up.

Behind every great ad, there are a million digital connections.

Get a deeper look at the journey of data and how you can connect with customers.
Behind every great ad, there are a million digital connections.

The next wave of TV advertising.

The next wave of TV advertising.

Adobe is leading the charge for more automation and data-driven targeting.

Connection has a name. Adobe Advertising Cloud.

 
As the largest independent advertising platform, Adobe Advertising Cloud helps you target your most valued customers, serve up customized, beautiful ads in real time, and manage ad spend across all your digital and traditional advertising media. And when connected to the Adobe Experience Cloud ecosystem, your entire marketing stack connects to each other and connects to your audience — for superior business results.
 

See how Adobe syncs advertising and marketing strategies to make advertising a connected experience.

 
Define your audience.
Learn how to understand your audience by centralizing all your data on one platform.
 
Attract the best customers.
See how you can find and acquire more customers by understanding them better.
 
Optimize your advertising
Find out how personalized ad experiences give you better returns on your ad dollars.
  • 河北巨鹿38万人参保长期护理险 2019-04-16
  • 近十年自主创业大学毕业生比例明显上升 创业需要注意啥? 2019-04-16
  • [大笑]白话文、古文,随便你出招,敢来么? 2019-04-11
  • 用青春书写智能码头奇迹——记振华重工洋山港项目团队 2019-04-09
  • 《中国地方志佛道教文献汇纂》——开辟佛道教研究新领域 2019-04-09
  • 汾酒军机处︱美军能瘫痪南沙岛礁,中国怎么办? 2019-04-08
  • 西部网(陕西新闻网)www.cnwest.com 2019-04-08
  • 第25小时 X章元一这一次请不要猜测我的身份 2019-04-05
  • 回复@艾鸣1:你还知道丢人? 2019-04-05
  • 江西庆祝世界献血者日 2019-04-03
  • 贪官的可恨之处,不在于他们的贪污、索贿、受贿、侵占国有资财,而在于他们相互勾结,打压、排挤积极认真为党、国家、民族、人民工作的好干部。向他们靠拢就被拉拢、腐蚀变 2019-04-02
  • 北京:构筑“三维”立体防护网 保险业对非法集资说“NO” 2019-04-02
  • 27岁澳大利亚外教去世 捐器官救助5人 2019-03-31
  • 中船重工总经理孙波涉嫌严重违纪违法被查 2019-03-31
  • 轻松打造浅色复古家居 2019-03-30
  • 649| 65| 318| 471| 629| 743| 379| 301| 502| 485|