Adobe announces Experience System of Record as your organization’s center of gravity, bringing together your experience data, content and unified profile to enable amazing customer experiences.
A new global Forrester research study, commissioned by Adobe, shows that Experience Businesses outperformed their peers in business metrics spanning the entire customer journey.
Brad Rencher, EVP & GM Adobe Experience Cloud, discusses the connection between digital transformation and customer experience.
The role of the CIO is changing, and both IT and marketing have a lot to gain by coming together as partners. Read more on why marketing and IT must work in lock step to drive digital transformation.
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